Ida Zetterström is a multi time drag racing Champion on two and four wheels competing in NHRA Top Fuel, one of the most extreme forms of motorsport on the planet. She combines elite, high-risk performance with a modern, data-driven media platform that delivers real reach, global relevance, and authentic storytelling. Ida isn’t just a driver - she’s a performance partner for brands that value precision, innovation, and measurable impact.
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“We have a plan,” she said. “We have a press release that’s ready to go out. There’s still just a few missing pieces in it. It will be with a team that have a good car and a good business mindset,” she said. “Understanding of branding and what’s needed for our partners in this sport is non-negotiable." Zetterstrom has consistently described herself as results-driven, not someone content to simply fill lanes.
“I’m not someone that just goes out here to race because it’s fun,” she said. “I’m very, very competitive, and that will be top of priority for me.”
If her Top Fuel schedule doesn’t allow for a full season, Zetterstrom intends to remain visible by competing in another category. She declined to specify which class, but made clear it would not replace her primary ambition.
“Top Fuel is my main priority, and that’s what I want to do full-time but I’m excited about the opportunity to maybe make some laps in a door car.”
For now, Zetterstrom continues to work toward finalizing her 2026 plans. The answers, she insists, are closer than they appear, even if they are not yet public.
" Ida’s personality is one that keeps her always in motion, always learning, and
always trying new things.
In whatever she does, she doesn’t just want to participate
- she wants to compete and wants to dominate.
She considers herself stubborn in that regard. However, despite being one of the most driven people you could ever meet, Ida is one of the most approachable, bubbly, down-to-earth, personable people on the planet. That is something that will help in her drive toward the next goal."
Shawn Brereton - Edelbrock group
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PRESS & MEDIA
Global:
ABM Communications - Amccormick@theabmnetwork.com
Sweden & Finland:
Håkanson United - amanda@hakanson-united.se
